Hashtag For Reels: How to Make Your Content Go Viral With the Right Hashtag Strategy

If you want to make sure your content goes viral with Instagram Reels, then this hashtag for reels guide is the way to go. Using Instagram Reels is a great way to increase views and go viral on Instagram.

Instagram Reels is still pretty new. Hashtags help make your Reels easier to find and can do wonders for reaching more people with your content.

This blog post will cover what hashtags for reels are, how they can help improve the popularity of your brand, as well as why they should be included in any marketing strategy.

If you want to increase your Instagram views, likes, comments, shares, and followers, these Instagram Reels hashtag ideas will take you there. 

You will learn the exact steps on how to make sure your content goes viral with the right hashtags for reels.

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Importance of hashtags on instagram

Using hashtags on Instagram is a great way to reach a wider audience and get more people to see your content. Hashtags make it easier for users who are looking for something specific to find you, which in turn will increase the visibility of your brand.

Here are some of the key benefits of using hashtags on Instagram:

Increase your reach

Content that is tagged with hashtags can reach a wider audience in the ‘Explore’ section of Instagram.

Reach your target audience

They make it easier to find people who are interested in similar topics as you and gain new followers by directly interacting with them. Users can search and follow hashtags that they’re interested in. It’s easy to join trending hashtag communities on Instagram where there are already thousands of posts.

Also, creating your own hashtag about a specific topic is an easy and simple way to help people find content related to what you’re posting about on Instagram. This makes it easier for them to discover new things based on their interests.

Increase engagement

Using hashtags on Instagram is a great way to increase the number of likes, comments, and followers you have. Users can like or comment on any hashtag post they want to get involved with others who share similar interests. By using relevant tags, their posts are more likely to be seen by other users that follow those tags.

Brand awareness

Using branded hashtags can increase brand awareness and traffic to your content when you’re promoting your business. It can also increase your customer base as hashtag users will be able to see your post every time they search for that hashtag.

Communicate brand values

Hashtags can be used to communicate your brand values and mission by creating a hashtag that represents what you stand for. People will know how your business stands out from the crowd by searching this hashtag, which makes it easier for them to find you.

You can also use hashtags to support specific social issues that you care about. This shows your audience that you’re more than just a brand.

What Is Instagram Reels?

One of the more recent additions to Instagram is the ability to create a video slideshow, or “reel”. Instagram reels is a kind of video feature on Instagram where users post 15-second long videos with photos or video clips.

An Instagram reel is like a video version of the popular photo collage feature on Instagram, but in this case, users use videos instead.

Instagram reels can be posted as-is or edited with different effects before sharing them on social media.

This new feature was first launched in September 2017 and it allows users to post short videos that will play automatically when someone scrolls by them on their feeds. Instagram reels can be added to your regular posts or stories as well, making it easy for you to share different kinds of content with your audience. If your profile is public your Reels can also show up on the Explore Feed.

Related article: Blogger hashtags – How to use hashtags to grow your following

Benefits of Using Instagram Reels

Instagram Reels was intended to be used as an alternative to TikTok. This feature is perfect for Instagram users that already have an audience on the platform and don’t want to have to start from scratch again on TikTok. Plus, TikTok is banned in India and has an insecure future in the United States, so it might be the case that TikTok will not be available for those countries anyway.

Instagram wants this newest feature to be popular to use so reels are getting a boost in organic reach. Also, the Instagram explore feed shows reels at the top of the feed which can be great for your reach if you’re featured on this position.

How to Create an Instagram Reel

So now you might be wondering how to create an Instagram Reel?

1. Record and Edit Your Video

In the Instagram app, open the camera and tap on the ‘Reels’ tab. Here, you can pick your background sound or music before recording your video.

You can also record your own audio with your video or use an audio from the Instagram library. If you use original sound, your audience will be allowed to add that audio to their own videos using the ‘Use Audio’ option.

Next, it’s time to record your video and play with effects. As an example, you can change the speed of your video for added effect. Instagram Reels also has a timer, so you may record your reels hands-free if desired.

Now it’s time to think about the caption and hashtags you want to use with your video. It’s great to use hashtags on your reels to make them easier to find.

Use hashtags that are relevant to your video. Try using a mix of broad trending hashtags and smaller niche hashtags that match your reel’s content.

If you’re not sure what hashtags to use, keep on reading! We’ll be sharing our best Instagram Reels hashtag ideas that will make sure to get your content seen.

2. Share your Reel

Now, when you’ve created your Instagram Reels video, it’s time to share it. Instagram Reels has many different sharing options. You can share reels on your account feed, on Instagram’s explore feed, on Instagram stories, and via direct message. You can also add reels to your Instagram bio as highlights that stay available on your profile.

For the best reach and visibility, you should set your account to “public” and post your Instagram Reels on your account feed.

We highly suggest using a combination of music, effects, and hashtags in your reels to get maximum exposure from your videos. Instagram users can search for new reels using songs, hashtags, or effects. By optimizing as many methods as possible to get your video seen the higher your chances are of being discovered.

3. Watch your Reel go viral

After your video has been uploaded, it will be possible for you and your followers to watch it. If your Instagram account is set to public, your Instagram Reels might be featured on the explore page where it can be seen by all Instagram users. And, as mentioned above, your video will be available from searches for the audio, hashtags, and effects.

Why Use Instagram Reels Hashtags?

We’ve already talked about some of the benefits of using hashtags for reels, but there are some more reasons why it’s so important to use them in your Instagram Reels content.

Instagram has over 1 billion active users. Hashtags can help Instagram organize your posts so that your content gets in front of the right people who really want to see it.

If you want to group your content then hashtags can be helpful. We recommend using a mix of broader hashtags that are used by your target audience and more niche / brand-specific smaller hashtags. These types of group hashtags can help drive traffic to your content from your target audience as well as grouping a specific product or campaign together.

If you want to increase your following on Instagram hashtags for reels can be really helpful as mentioned above. But there’s no meaning to have followers who aren’t actually interested in your brand, products, and services.

When you use the right hashtags on your Instagram Reels content, your posts will be explored by the target audience who have similar interests as you. These people are more likely to be interested in buying your products and services. They might not end up following you, but getting your content seen puts you on their radar so they’re more likely to remember your brand if they see your content again.

Also, more views and engagement will tell Instagram that your content is popular which allows the Instagram algorithm to expose your content to more users.

Related article: Instagram growth hacks that won’t break the bank

Hashtag for Reels Strategy

Here are a few tips on how to use your hashtag for reels strategy to make your content go viral.

Use the right hashtags for your brand

If you want to use reels hashtags for Instagram to make your content go viral, you’ll need to put some time in to find the right hashtags for your brand.

Using the most popular Instagram hashtags might seem like a great idea to get your content seen, but these popular hashtags are used by so many people and the competition to rank is hard. It’s a lot harder to be found in a sea of 10 million posts than it is in 50,000 posts. Using smaller hashtags will make your content stay for a longer time in the latest posts section and you might be able to rank in the top posts section for the specific hashtag you are using.

Check out what hashtags your competitors are using

Take a look at your competitors’ hashtag strategies to see what hashtags they are using for their Instagram Reels. This will give you an idea of which hashtag ideas might also work well with your content as these posts have already been tested and proven by other brands in the same industry. There’s no point reinventing the wheel, so to speak.

Use a hashtag tool

We recommend checking out Tailwind for Instagram as a very useful tool to find hashtags that are related to your industry or niche and just get creative with it! Honestly, this tool has made my life so much easier and has saved me a lot of time doing research for my social media clients.

Search for trending hashtags in the Instagram app

To find the best Reels hashtags for Instagram to use, you can also use the search function within the Instagram app and choose to search for hashtags. Use a keyword relevant to your niche and you will have suggestions on hashtags related to this keyword. You will also see the number of posts this hashtag already has.

When you tap on a hashtag it will bring up the most popular videos and posts on Instagram for this specific hashtag. You can also choose to check out the latest posts and videos for this specific hashtag.

Top viral hashtags for Instagram Reels

As you’ve realized by now, hashtags make Instagram users discover your content on social media. Here are 100+ of the top viral reels hashtags you can use to help your content go viral.

Viral Instagram hashtags reels








































































































Hashtags play an important role in getting your content seen on Instagram. They are a great way to find and engage with new audiences, but you need the right hashtag strategy to make your content go viral.

We hope you found this article helpful to find a hashtag for reels strategy that suits your brands’ needs!

Top viral hashtags for Instagram Reels
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