In this blog post, we will discuss brands that collaborate with small influencers. As brands have become more and more aware of the power of micro influencers, they are willing to pay them for sponsored posts. The problem is that many brands do not know how to go about finding these micro influencers. In this article, we will tell you four ways you can find these brands as a micro influencer so that you can start collaborating and make money on sponsored posts.
I often hear from micro-influencers that they believe they don’t have enough followers or readers to work with brands. These days, if you have even a few hundred Instagram followers or blog readers who like you and trust what you have to say, you might be the person a brand wants to collaborate with.
Why do brands want to collaborate with micro influencers?
Some brands focus on working with macro-influencers while some brands choose to work with micro-influencer, many other brands are somewhere in between the two. One thing is for sure: just like any type of marketing campaign, brands want to work with influencers who are the best fit for their brand.
Brands are becoming more and more aware of the power of micro influencers. They have discovered that micro influencers have a more engaged audience and therefore they are awesome as brand ambassadors. As a result, brands don’t need to spend as much money on them for their ad campaigns to be successful.
How to find brands that collaborate with small influencers?
Now you might wonder where you should start to look for brands that collaborate with small influencers.
Start by looking at your competitors that are in a similar niche and see where they are getting their collaborations.
Another way to find brands that collaborate with small influencers is by searching for hashtags on Instagram, or even going through brands’ websites and looking for a link to submit your work.
Next, you can check out influencer marketing platforms like Webfluential that can help brands find influencers who are right for them.
Take the time to fill out a profile on these sites and as you do, make sure to link up your social media accounts so they will be able to see what kind of content and following you have before presenting yourself as an option.
Also, you should have a media kit ready with all your information and stats that you can use in your email pitch.
Some brands will advertise on Twitter, Instagram, and Facebook looking for micro-influencers to work with.
How do brands look for micro influencers?
There are a few different ways brands can look for micro influencers.
One way is by looking at brand competitors’ profiles, social media sites, and websites to see who they’re working with or have worked with in the past.
Another way brands find these influencers is through platforms like Webfluential that help them search for specific types of people.
The brands will fill out a form on the site giving some information about what direction they are looking for and then Webfluential will send them people who fit those criteria.
When brands are looking for a micro influencer, they usually look through their social media accounts and website to see what kind of following the person has. If they have an engaged audience on Instagram and the brand will reach out to them with an offer or if not brands might contact them via email.
How brands pay small influencers?
Brands will usually work out a deal with the micro influencer, and brands might pay them for sponsored posts.
How do you collab with brands as a micro influencer?
As a micro influencer, it’s important to be creative to stand out among others when brands are looking for small influencers to work with.
One thing you could do, if possible, is creating some exclusive content for brands on Instagram Stories or in a blog post that they might be interested in.
Another way to stand out is to create a specific hashtag that brands can use on their posts about you so your followers see the content and maybe become more engaged with it when they’re scrolling through Instagram or Twitter, etc.
Check out this post for more tips on how to collaborate with brands as a small influencer. And this post to learn how to send the perfect email when you pitch a brand.
Brands that collaborate with small influencers
Some brands are known to work with micro influencers and brands that collaborate with micro influencers.
Just a small disclosure that all of these brands might not work will small influencers all of the time. Maybe they are testing working with micro-influencers and then they’re going back to paying nano and macro influencers or maybe it was for a special product launch or campaign.
But I hope this helps as a guide of what types of brands might be likely to work with small influencers as ambassadors.
This is a list of brands that are known to work with micro influencers and brands that collaborates with small influencers, but there are many others out there as well.
Top brands that collaborate with micro influencers:
Fashion brands that work with micro influencers
Here are some fashion brands that work with small influencers
As one of the most famous brands, Adidas knows how to use social media for their marketing. They’re known for their wildly popular influencer marketing campaigns on Instagram and other social media.
Nike is also a big brand that knows how to work with influencers, especially small influencers. Nike also has a few popular ambassadors that are micro influencers and they have been featured in many of their campaigns.
- Toms Shoes
The shoe company also sponsors a ton of influencers. They have been working with both big and small influencers for a long time and it’s something they are great at doing.
Walmart is also known for being an influencer marketing powerhouse, especially on Instagram. They’re always looking to work with brands that collaborate with small influencers and they have a variety of ambassadors in this category as well.
The department store has been using micro-influencers to promote their brands through many social media campaigns.
- Hollister Co.
The clothing company has been using micro-influencers on Instagram to help them promote their brands.
- Kate Spade New York
This brand also uses the power of influencer marketing and they have a few ambassadors who are small models or bloggers in order to bolster their brands.
- Urban Outfitters
One more fashion brand that has been using micro-influencers on Instagram is Urban Outfitters. They have a few ambassadors who are also small influencers.
Beauty brands that work with micro influencers
Here are some big beauty brands that work with small influencers:
The German beauty company has partnered up with small to mid-level influencers on Instagram to promote their new products, especially the ones geared towards sensitive skin that needs protection from harsh winter weather.
Another beauty brand that is known to work with influencers of all levels, Glossier has also been seen working with other brands that collaborate with small influencers like Patrick Starrr and Huda Kattan.
- CVS Beauty
This brand is also known to work with micro-influencers. They have a few influencer ambassadors who are small in order to help promote their brands and products on social media channels like Instagram, Facebook, Tumblr, and YouTube.
The skincare brand knows how to work with influencers, especially small ones. Are you a skincare-loving influencer with >5,000 followers on Instagram? Then this brand is the perfect match for you. They have a few ambassadors who are micro in order to help them promote their brands and products on social media channels like Instagram, Facebook, Tumblr, and YouTube
- BK Beauty
The brand is also known to work with micro influencers. They have a few ambassadors who are small in order to help them promote their brands and products on social media channels like Instagram, Facebook, and YouTube.
This brand knows how to use the power of these bloggers or vloggers for marketing purposes.
Makeup brands that work with micro influencers
- Babe Cosmetics
Babe Cosmetics is a makeup brand that works with micro influencers. They have been seen working with Toni Darling, who has over 150k followers on Instagram and she’s also the blogger behind MakeUpTuts.
- Coastal Scents
The company knows how to work with small influencers like YouTuber Megs from Beauty and Lifestyle channel MegsTV.
- Sleek Makeup
This makeup company is also known to work with small influencers like YouTubers, Zoey from ZoeeyDoe.com who has over 100k followers on Instagram.
- Wet n Wild
The popular brand knows how to use micro-influencers to help promote brands like their newest mascara.
- Tarte Cosmetics
Tarte Cosmetics is also seen working with small influencers like Rachel from MakeupLawyer.com who has over 100k followers on Instagram and her YouTube channel which features beauty tutorials, tips, reviews, and more.
- MAC Cosmetics
This cult makeup brand knows how to work with micro-influencers in order to promote their brand or products on different social media platforms and blogs.
Other brands that collaborate with micro influencers
Here are some other brands that collaborate with micro influencers in a few different niches.
The coffee chain is now one of the most successful brands on Instagram by partnering up with influencers for marketing efforts. Small influencers are huge for brands like Starbucks.
Another big brand that has been seen partnering up with influencers is BMW. They have sponsored many micro-influencers in order to promote their products, especially on social media platforms where they know it can be very effective and cost-efficient.
Coca-Cola has been known to work with micro influencers, especially on social media channels like Instagram and Twitter. They have a few ambassadors who are also micro-influencers such as Jamie Lee Curtis and Shaun White.
- Hello Fresh
The meal-box company also works with micro influencers in order to promote brands and their products on social media channels like Instagram, Facebook or YouTube.
This retail brand is known for partnering up with small influencers like the ones who are featured on The Emily Henderson Project where they get partnered up with people who want to re-do their home.
As you can see from this list, there are many brands that work with people of all different levels of influence- whether it’s a micro, nano, or macro influencer.
We hope you got some useful tips on brands that collaborate with small influencers and don’t be afraid to email them a pitch.
We wish you good luck on your brand ambassador journey!